Distance in Texas measures differently. Our shopping center in Lubbock proves the point: patrons regularly drive more than a hundred miles from 26 neighboring counties to get there. Our design strategy created an attractive destination – a lively mix of national retailers, big box shopping and dining options make West End Center a strong regional draw.
Our goal was to build an experience-based environment to encourage destination shopping, involving as many of the stores as possible. The solution was to create a shopping street, prioritizing easy walkability and an emphasis on the natural environment as key design guides – adding a relaxed ambiance to the shopping experience.
To create a “main street” sense of scale and place, parking is relegated to lots behind the buildings, with shady paseos welcoming visitors into the action on the shopping streets. Trellises, arbors, native landscaping and water features enhance the pedestrian experience. The center comes to life at night, with carefully designed lighting emphasizing both the architecture and the movement through the outdoor spaces.
The real magic was in the marriage of leasing choices and the setting. Placemaking choices were geared to create a unique and memorable setting – and as a result, the owner’s goal for merchandising became focused on recreational shopping choices. Anchor retailers such as Nike and Banana Republic, youth-oriented brands, fast-casual restaurants like Panera and Chipotle, and the fun of superstore shopping at Costco and Cabela’s, proved a successful mix. West End Center is now a strong focus of the retail experience in Lubbock and the region.
GRACO Real Estate Company
Lubbock, Texas
165,000 SF
Completed 2015
Structural | Datum Engineering
MEP | Cleary Zimmermann Engineers
1512 South Flores St.
San Antonio, TX 78204
210.227.2612
